CRM Cleanup Analyzer
Find what's broken in your CRM before it costs you a deal.
Export your contacts from any CRM and drop the file below. We score data quality, surface duplicates and missing fields, and hand back a prioritized cleanup plan you can hand to a rep on Monday.
Pre-migration audit
Know what's broken before you move CRMs — not after.
Quarterly hygiene
Catch decay before it kills your reporting and routing.
New rep onboarding
Hand new reps clean territories instead of mystery records.
How it works
No integrations. No CRM credentials. Just an export and 60 seconds.
Export & upload
Pull a CSV from HubSpot, Salesforce, Pipedrive, or Airtable. Drop it below.
We score & diagnose
Duplicates, missing fields, format drift, and field-level completeness — all detected automatically.
Get a ranked plan
A prioritized cleanup checklist, ranked by impact and effort. Download as a PDF.
CSV Format
Header row required. Column order doesn't matter — we match by name.
Required columns
emailprimary identifier
Optional (improves insights)
namecompanyphonestagelead / qualified / won / lostownerlast_activity
Example rows
| name | company | phone | stage | owner | last_activity | |
|---|---|---|---|---|---|---|
| sarah.chen@acme.io | Sarah Chen | Acme Co | +1 415-555-0182 | qualified | Jamie | 2025-03-12 |
| mike.ross@globex.com | Mike Ross | Globex | 415.555.0199 | demo | Priya | 2025-02-28 |
| Anna Petrova | Initech | +44 20 7946 0958 | lead | Jamie | 2025-03-01 |
What you'll get back
A diagnosis your team can act on Monday morning.
Quality Score
A single 0–100 number you can defend to leadership.
Field Analysis
Which columns are leaky, inconsistent, or half-empty.
Cleanup Plan
Ranked actions by impact vs. effort. Start at #1.
Try it now
Upload your CRM export — or grab our sample (with intentional duplicates and missing fields) to see it in action.
Don't have a file yet? to try it out.